Deficit & Framing Model
Models of Environmental Communication is an article that defines the three models of environmental communication; the classical (deficit) model, the framing model, and the contemporary (dialogic) model. The classical (deficit) model communicates in a very “apocalyptic” tone and utilizes shocking statistics to inspire action within the field of environmental studies. The framing model takes on a more sensitive approach that acknowledges the diversity of different backgrounds and perspectives. Last but not least, the contemporary (dialogic) model acknowledges the complexity of environmental science and aims to apply scientific research and open dialogue between a more diverse background of perspectives in order to combat environmental issues. Understanding and utilizing the three models of environmental communication will gather useful information, open up the conversation, and inspire action within the field of environmental studies.
Due to the failure and inaccuracy of the article: “When contact changes minds: An experiment on transmission of support for gay equality” by Michael J. LaCour and Donald P. Green, a new and revised version was required to be published. “Durably reducing transphobia a field experiment on door-to-door canvassing” by David Broockman and Joshua Kalla was the rebirth of the original article that provided insightful information on the relationship between LGBTQ supporting canvassers and non-supporting LGBTQ voters. The article stresses the importance of applying an open dialogue between opposing perspectives which would ultimately result in many minds being changed. As presented by the article, transgender and non-trans canvassers that engaged in a 10-minute conversation with conservative voters that opposed trans rights were in some cases able to broaden the beliefs of such voters. This was surprising to us because if this is what open dialogue can do to an issue as polarized as trans rights then surely it could do good for the Center for Diversity and the Environment. Another important point of the article was the usefulness of empathy. The claim was that by putting yourself in someone else’s shoes you are best able to see things from their perspective. This will, in turn, allow us to feel more empathy towards those affected by environmental issues. CDE utilizes many team building programs but the most impactful and meaningful one is the E42 Program. Like most of the programs carried out by CDE, this program encourages its participants to engage with others through rational conversation and open minds. We believe that building empathy amongst people and viewing the current state of environmental affairs from a more diverse lens is the key to combating environmental issues.
We live in a world filled with diverse and opposing perspectives, especially within the field of environmental studies. Ultimately this disparity causes people to become more stubborn and perpetuates the idea that most environmentalists or others concerned with the environment only listen to respond rather than listen to learn. The framing model allows CDE to bring a multitude of different perspectives to environmental studies that were previously unheard of. Accordingly, the framing model allows CDE to gain support and acknowledgment from the widest variety of perspectives. This is an important task that CDE strives to achieve because we are all affected by the health of the environment no matter our age, race, or other characteristics. And because we are all a collective, CDE’s goal of reinventing the composition of environmental studies will allow for more inclusiveness and ultimately more bodies able to study and engage with environmental problems. Issues such as climate change will then gain the support of those who previously felt excluded from this topic and now will have the option to join the conversation and participate in open dialogue amongst all participating parties.
- “Environment 2042 Leadership Program | Center for Diversity and the Environment.” n.d. Accessed March 19, 2020. https://www.cdeinspires.org/our-services/leadership-development-programs/environment-2042-leadership-program/.
- “Center for Diversity and the Environment.” n.d. Accessed March 19, 2020. https://www.cdeinspires.org/.
- Proctor, James D. 2019. “When Our Ideas Differ: Three Options.” EcoTypes: Exploring Environmental Ideas (blog). June 23, 2019. https://jimproctor.us/ecotypes/about-ecotypes/when-our-ideas-differ-three-options/.
- Proctor, James D. 2019. “Models of Environmental Communication.” n.d. Accessed March 19, 2020. https://jimproctor.us/envs/models-of-environmental-communication/